Why TikTok Matters in Self Storage
May 2025 – Modern Storage® has officially become the most-liked self storage brand on TikTok, boasting over 365,000 likes and counting as of today. With 14.6K followers and a fast-growing video library, the @modernstorage account is leaving national competitors in the digital dust and redefining what marketing looks like in the self storage industry.
🔥 What’s Driving This Engagement Surge?
LLet’s be real, Modern Storage® isn’t just a place to store your stuff.
We’re here to make life easier, whether you’re moving, decluttering, downsizing, or just out of space. And we go way beyond four walls and a keypad.
Here’s what sets us apart:
- Storage tips and how-to guides to help you pack, organize, and store like a pro
- Helpful tools and checklists to take the stress out of moving
- A podcast, Modern Storage® Unpacked, where we talk real-life storage situations (with a little humor)
- An easy-to-read blog full of advice, storage hacks, and behind-the-scenes updates
- Customer service that’s actually helpful with real people, quick answers, and support that’s out of this world
At Modern Storage®, you’re not just renting space, you’re getting a team that’s with you before, during, and after move-in.
Why TikTok Matters in Self Storage (and Why We’re Winning There)
With over 1 billion monthly users, TikTok isn’t just for Gen Z dances. It’s where renters are spending timeand making decisions.
Modern Storage® uses the platform to:
- ✅ Educate first-time renters in plain, friendly language
- ✅ Build trust by showing real people, real properties, and real stories
- ✅ Showcase innovation in both operations and aesthetics
- ✅ Promote expansion by highlighting our newest developments
We’re not just visible we’re valuable to our audience.
🧠 What Makes Us Different from Other Storage Brands
Let’s be honest many self storage companies are still stuck in the 2010s.
Modern Storage® isn’t just a name, it’s a registered trademark, and a brand customers recognize and trust. We stand out by combining:
- Tech-forward tools like online rentals, smart security, and digital onboarding
- A bold brand identity our signature red stands out and signals quality
- Original content like our podcast and blog, all created in-house
- Customer-first values, backed by transparency and storytelling
- Beautiful, Instagram-worthy facilities (see for yourself at modernstorage.com)
At Modern Storage®, we’re not following trends, we’re setting the standard.
📢 From Square Footage to FYP Fame
Becoming the most-liked self storage brand on TikTok isn’t just a social media win it’s a market signal. Renters today want more than units and padlocks. They want:
- Connection
- Clarity
- Content that earns their trust
Modern Storage® is delivering on all three.
🚀 Follow the Leader
Want to see what all the hype is about?
Follow us @modernstorage on TikTok, explore our locations at modernstorage.com, and catch our podcast Modern Storage® Unpacked on Spotify.
